Squarespace Test
The Project
Briq Nutrition partnered with 9thWonder to build a new health supplement brand from the ground up. From identity to e-commerce, the goal was to create a modern brand that stood apart in a saturated market while communicating the benefits of all-natural, organic supplements.
As the lead designer, I led the creative direction across the brand identity, packaging, e-commerce website, design system, and marketing collateral. Every touchpoint was designed to build trust, educate consumers, and create a seamless customer journey from discovery through purchase.
The result was a cohesive brand experience that extended consistently across digital, packaging, and marketing applications while supporting both product education and online conversion.
Finding the Opportunity
Research into the competitive landscape revealed an opportunity to position Briq differently. While much of the supplement industry relied on aggressive branding and messaging centered on extreme performance, Briq's focus on organic ingredients created an opportunity to build a brand that felt cleaner, more approachable, and rooted in transparency.
To reinforce that position, I developed a visual identity inspired by freshness, transparency, and natural performance. Bright citrus-inspired colors, clean typography, geometric forms, and energetic lifestyle photography helped the brand stand apart while communicating a more modern approach to sports nutrition.
Homepage static slides
Homepage Motion Study
Building the Brand
Because Briq was launching from the ground up, every design decision helped define how customers would experience the brand for the first time.
I developed a visual identity that reflected strength, performance, and recovery while remaining clean and approachable. From the color palette and typography to packaging and iconography, every element worked together as a scalable design system across digital and physical touchpoints.
Designing the Shopping Experience
The website needed to do more than sell products. It needed to educate first-time customers while building confidence throughout the purchasing journey.
I designed a responsive e-commerce experience that simplified navigation, highlighted product benefits, and reduced friction throughout the shopping experience. Interactive elements and thoughtful information hierarchy helped visitors quickly understand the products while creating a seamless path from product discovery to checkout.
Interior page templates for Briq Nutrition
Below are the Photoshop screenshots of the interior page template mockups created per the client's request. Briq Nutrition operates as an e-commerce website.
Brand Identity
During the identity exploration, I developed several logo concepts that explored different visual directions for the brand. While another concept was ultimately selected, the client chose the color palette from my exploration, which became the foundation of the final identity.
Identity Exploration
Packaging Exploration
Results
While Briq ultimately did not secure the funding needed to fully scale the business, the project remains one of my most comprehensive branding engagements.
Leading the creative direction across identity, packaging, e-commerce, and marketing demonstrated how a cohesive design system can shape every stage of the customer experience, from first impression through purchase.